Most Chinese manufacturers are part of a large conglomeration of companies.
As I have observed, part selection goes something like:
First. A search is made of parts in stock that they have no need for. Many of these parts are from cancelled programs while others were picked up on the spot market because their price was so low and they should be useful in the future. Often components are part of a trade deal involving other parts with other manufacturers. These parts have a book value of essentially zero.
Next, they look to see what their sibling companies manufacture. When you’re talking a large organization they have silicon as well connector and passive manufacturing and the engineer will review what’s available there. The parts in this case cost a fraction of what buying them on the open market will be.
Third, their buyers will look to contacts at other organizations to see if they have anything in their stocks of unrequired parts. A swap with no money changing hands is the ideal situation but sometimes parts are purchased at pennies to the dollar.
Fourth, they look to the spot market. This involves local manufacturers as well as distributors both local and international.
Finally, they go to the large multi-national distributors (Arrow, Avnet, Digi-Key, Future, etc.) and see what is available there.
In my experience, the parts used in a product designed by a company that is in a large conglomerate are rarely procured beyond the third tier.
So, you’re asking why did they choose the four channel ADC when a single channel one would do the job? It’s because they get the four channel ADC free or very close to it.
I hope I don’t sound cynical but this is a very successful parts procurement model that keeps product costs low and landfills free of unwanted components. On the downside, it makes it extremely hard for companies outside China to compete or take advantage of the stocks of parts that are not being used.